Sample work
This is the complete structure of the £79 pack, filled in for a fictional South Birmingham heating and plumbing firm. A paid pack has the same sections, the same level of detail and the same honesty about what couldn't be checked.
Disclaimer: This pack uses AI-assisted research and drafting, and a person reviews it. Recommendations are based on publicly available information. We do not guarantee rankings, call volume or review outcomes. All recommendations are white-hat: no fake reviews, keyword-stuffed business names or review gating.
Sum of 8 scores × 1.25
One-line diagnosis: A strong real-world reputation, especially off Google, but Google review volume, posting and category clarity probably lag behind the local map-pack leaders. All of this can be fixed with white-hat profile work, without ads.
| Factor | You | Competitor A emergency plumber | Competitor B boiler specialist | Competitor C typical local rival |
|---|---|---|---|---|
| Rating / review count | 4.8★ · ~21 Google | 5.0★ · ~290 Google | 4.9★ · ~95–115 | 4.8★+ · 50–150 |
| Primary category | Plumber (directories) | Plumber, emergency focus | Plumbing & heating | Heating contractor / plumber |
| Description quality | Site copy good; profile unknown | Strong emergency and area messaging | Strong boiler and same-day messaging | Varies |
| Photo strength | Project photos on site | Established accreditations shown | Active job photos | Varies |
| Recent posts | Assumed weak | Not visible without Maps | Not visible without Maps | Often weekly |
| Clear advantage | Experience story, DBS, transparent pricing | Review volume and emergency positioning | Speed and review volume | Volume |
Biggest gap to close first: getting Google reviews steadily and replying to them consistently. After that, fix the category and description, and post weekly.
| Role | Category | Why |
|---|---|---|
| Primary | Heating contractor | The website leads with boilers, central heating and gas safety, which matches high-intent heating searches. |
| Secondary 1 | Plumber | Genuine plumbing, leak and tap work is advertised. |
| Secondary 2 | Gas engineer or Water heater installation | Only if it's a real Google category and you actually offer it. |
| Avoid | Keyword-stuffed name variants; "Home services" alone; duplicate profiles | These confuse Google and customers and risk breaking the guidelines. |
Check the exact category names inside the profile editor, because Google changes them.
Based on the public website's About, services and hours. The live profile text isn't visible without the Maps interface.
| Service name (profile) | Short description (in customers' words) | Priority |
|---|---|---|
| Boiler installation | Supply and fit combi and other domestic boilers, with advice on the right unit for your home. | High |
| Boiler repair & servicing | Breakdowns, annual services and honest advice on whether to repair or replace. | High |
| Gas safety check (CP12) | Landlord and homeowner gas safety certificates, with paperwork emailed promptly. | High |
| Central heating repair | Fault-finding on heating systems, pumps, valves and controls. | High |
| Radiator installation & repair | New radiators, leaks, balancing and upgrades. | Medium |
| Plumbing leak repair | Fast diagnosis of leaks on pipes, taps and heating circuits. | Medium |
| Gas cooker / hob installation | Safe connection and commissioning of gas cookers and hobs. | Medium |
| Emergency heating call-out | Priority slots for no-heat problems during working hours (confirm your coverage). | Optional |
| Shot type | Target | Status | Notes |
|---|---|---|---|
| Exterior / van / branding | 2–3 | Unknown on profile | Van livery is better than a house front if you want to keep your address private |
| Before and after (jobs) | 6–10 | Some on site; add to profile | Boiler swaps, radiator moves, leak fixes |
| Engineer at work | 2–4 | Not started | Only with permission |
| Certificates / accreditations | 1–2 | Not started | Gas Safe card; DBS is already mentioned on the site |
| Completed installations (detail) | 4–6 | Partly on site | Showers, designer radiators |
| Logo / cover | 1 each | Not started | Match your website branding |
Upload tip: Add a caption with the area and the job, e.g. "Boiler replacement, Kings Norton B38".
Birmingham mornings are getting colder. An annual boiler service catches small faults before they turn into no-heat emergencies. We're Gas Safe, DBS checked and cover B38 and nearby South Birmingham, with tidy work, clear pricing and paperwork sorted.
→ Call 07700 900461 or request a free quote this week.
Need a CP12 for your rental? We carry out gas safety checks across South Birmingham, explain what we find in plain English and email the paperwork promptly, so your tenancy file stays complete.
→ Message us with the property postcode for the next available slot.
Customers keep mentioning the same things: on time, clear advice and clean workmanship, from boiler swaps to radiator moves. Thank you to everyone who has left a review. It helps neighbours choose a tradesperson they can trust.
→ Read our recent reviews, then book by phone or WhatsApp.
If your boiler is noisy, inefficient or no longer worth repairing, we can quote for a straightforward replacement, including advice on the right size of combi for your home. No jargon and no pressure.
→ Book a free survey and quote this month on 07700 900461.
Hi {{NAME}}, thanks again for choosing Brindlewood Heating & Plumbing. If we did a good job, a quick Google review helps other local customers find us: {{GOOGLE_REVIEW_LINK}} Dan
No review gating. Send the same link to every customer after every job you complete, whether or not they seemed happy. Filtering who gets asked breaks Google's policies.
Thanks {{NAME}}, really pleased the {{SERVICE}} went well. We appreciate you taking the time. If you need us again in South Birmingham, just give us a call.
Thank you {{NAME}}! Glad we could help. You're welcome any time.Thanks for the feedback, {{NAME}}. We're pleased {{POSITIVE_BIT}} worked for you. Sorry {{ISSUE}} wasn't perfect. Please message us and we'll put it right.
Sorry your experience fell short, {{NAME}}. That's not the standard we aim for. Please call us on 07700 900461 so we can sort this out directly.Thanks for telling us, {{NAME}}. We quote before work starts because we want every customer to be clear on cost. Call us on 07700 900461 and we'll look into what happened.
11 · Optional monthly support: if you'd rather not write posts and reply to reviews yourself, we offer this for £129–£199 per month, with the scope agreed first. It's never required. Acting on the list above gets you most of the value.
Every pack ends with this table so you know exactly what's verified and what isn't.
| Item | Status |
|---|---|
| Website About, services, hours, phone, address | From the public web (company website) |
| Google star rating / review count | From website review widgets; checked for consistency |
| Trade directory score | Seen via a search snippet; the full page was blocked by a bot check |
| Directory categories | From the public web |
| Live profile categories, posts, photos, Q&A, review replies | Not visible without the Maps interface. We tell you what to check |
| Competitor review counts | From rivals' public websites and a recent local-pack article |
AI Ops Starter · sample blueprint
This is the kind of blueprint you'd approve before we build anything. It's a marketing sample, not a live client installation.
When a call is missed during business hours, send one polite SMS (or an email if there's no mobile number) within 5 minutes, log it, and stop after that single follow-up unless the caller replies.
Hi, this is {{business_name}}. Sorry we missed your call. Reply to this text or call us on {{phone}} and we'll help as soon as we can.
We don't guarantee lead volume. You remain the data controller. Opt-outs must be honoured for any marketing use, and this sample covers service follow-up only.
The GBP Pack costs £79 and is delivered within 2 working days, or you get your money back. AI Ops Starter starts at £199, with a free scope check first.